Marketing Manager, ANZ

关于客户

Lifestyle Products from USA

职位描述

• Overview:
  
  Be responsible for creating and executing marketing strategy, annual plan and marketing activities for Australia & be marketing and brand guardian and consultant for New Zealand with an aim to continue to build up the premium brand position and support aggressive business growth.
  
  
  
  Responsibilities:
  
  BRAND MARKETING:
  
  Develop and implement marketing strategy and annual plan for Australia to support aggressive business growth
  Develop impactful marketing campaigns to increase brand/new product exposure & consideration, and driving traffic to relevant EC platforms & DTC
  Manage brand-owned social media to continue to drive brand engagement
  Drive & explore community marketing to reach targeted consumers and drive engagement.
  OTHERS:
  
  Provide local consumer insights to APAC PD/Marketing team
  Manage and control marketing budget
  Manage & coach agencies

任职要求

• Criteria:
  
  Bachelor’s degree in business, marketing, literature, or related field
  More than 7 years marketing experience, preferably with consumer goods/lifestyle brands/sport goods background, with a specific emphasis in brand strategy, digital/social media marketing, marketing campaigns, trade marketing or agency roles